You may have heard the myth that “email is dead.” We aren’t exactly sure where this misconception is coming from, considering there are over 4.35 billion email accounts worldwide according to the Radicati Group in 2016. Whether you agree or not, email is still one of the most widely used communication methods worldwide. In fact, email is projected to grow exponentially now that most users are able to access email on their mobile devices.
In light of email’s continuing popularity, it is still an extremely effective marketing tool for businesses of all sizes. While you may personally have a love/hate relationship with your inbox on Monday mornings, email is a great way to reach customers new and old. (more…)