Any business using social media needs to create documentation that outlines and addresses how its employees are expected to act online. This document should not only outline how employees use social media for the business but also their personal social media profiles as well. We are not suggesting an Orwellian scenario where employers dictate what employees can do in their personal lives. However, employees should be fully aware that they represent the organization both at and away from work. Anything employees do on social media, good or bad, will reflect on your business.