You may have heard the myth that “email is dead.” We aren’t exactly sure where this misconception is coming from, considering there are over 4.35 billion email accounts worldwide according to the Radicati Group in 2016. Whether you agree or not, email is still one of the most widely used communication methods worldwide. In fact, email is projected to grow exponentially now that most users are able to access email on their mobile devices.
In light of email’s continuing popularity, it is still an extremely effective marketing tool for businesses of all sizes. While you may personally have a love/hate relationship with your inbox on Monday mornings, email is a great way to reach customers new and old.
However, just because email marketing CAN be effective, doesn’t mean there aren’t rules to follow. For example, you should never send mass emails from your regular email box, for many reasons:
- One: It can slow down your entire outbox delivery time.
- Two: Your emails may get marked as spam and your account could get blacklisted (or worse).
- Three: It’s hard to track/analyze responses.
Instead of sending emails through your regular inbox, there are several email services that are affordable, customizable, and will make your life a whole lot easier.
Benefits of Email Services
Whether you are an e-commerce company, a B2B company, or any type of business owner, the purpose of email is to reach a desired group of people and give them some information. For e-commerce, your goal may be to tell people about the great sale you’re having on your website. For someone else, your goal may be to tell customers about a new product that’s going to launch.
Regardless of your goal, an email service can help you track your progress. Email services can tell you who opened your emails, how many times, if they clicked the links, which links they clicked, etc. All of that information can be extremely useful to you as a business owner in determining popularity of your products, customer behaviors, and the list goes on.
There are many other benefits to using a mass email service, including scheduling and templates. Pre-designed templates can help you create a professional, creative looking email that will catch the reader’s attention. Templates also help speed up the design process, so you can focus your time on other areas of your business.
Another benefit is email scheduling. You can schedule your mass emails in advance, and many services will provide you with suggested times to send your emails in order to achieve the most engagement.
Last, but most certainly not least, email marketing services can help ensure that your business’s marketing mail is compliant with the CAN-SPAM Act of 2003, which will help you avoid getting hit with fines and/or lawsuits of up to $2 million dollars or jail time.
When it comes to email content, there are several things that can make your emails see better results. Components such as personalization, effective subject lines, product incentives, and re-marketing can all lead to more clicks and engagement from your potential customers.
If you are a business owner and you aren’t using email marketing, you may be missing out on hundreds to thousands of potential customers. Mailchimp, iContact, and ConstantContact all provide email marketing services that can help you increase your business and bottom line.
If you are interested in using an email service for your business, contact our experts at DataOne Networks. We will help you find the email marketing service that is right for your company and budget.