Technology today is advancing at breakneck speeds and with it comes changes to every facet of our lives. However, this exponential growth in technology is also forcing businesses to change the way they function and market as well. Those businesses that don’t make an effort to adapt with the times will soon find that staying competitive and top-of-mind is a task that is virtually impossible and one that can prove quite damaging to their brand and bottom line.
You may have heard the myth that “email is dead.” We aren’t exactly sure where this misconception is coming from, considering there are over 4.35 billion email accounts worldwide according to the Radicati Group in 2016. Whether you agree or not, email is still one of the most widely used communication methods worldwide. In fact, email is projected to grow exponentially now that most users are able to access email on their mobile devices.
In light of email’s continuing popularity, it is still an extremely effective marketing tool for businesses of all sizes. While you may personally have a love/hate relationship with your inbox on Monday mornings, email is a great way to reach customers new and old. (more…)